Head of Marketing
SF Partners · Birmingham · posted 36 days ago
Going rate £87,300UK median £94,135
Home Office going rates from
Occupation
1132Marketing, sales and advertising directors
Going rate for this occupation: £87,300 · UK median pay £94,135
Home Office going rates from
Where this salary sits
- UK pay for this occupation
- This role£60,000 to £70,000stated
- Going rate£87,300
- UK median£94,135
View these figures as a table
| Percentile | Pay |
|---|---|
| 10th | £45,852 |
| 25th | £65,527 |
| 50th | £94,135 |
| 75th | £134,962 |
| Going rate | £87,300 |
| UK median | £94,135 |
Sponsorship
Sponsorship chance
Very low
- Not matched to a licence on the register
- Salary is below the going rate
- Occupation is eligible for Skilled Worker
On the public records we hold, sponsorship for this role looks unlikely: not matched to a licence on the register, and salary is below the going rate.
We hold the employer, the occupation, a stated salary and the advert's own wording.
Why
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SF Partners are working exclusively with a multi award winning robotics company based in Birmingham who are upscaling their operations and looking for a Head of Marketing. £60,000 - £70,000 Office based Ideally have worked within the US market and has luxury product experience. THE ROLE We are hiring a Marketing Lead to run the marketing - strategy, budget, channels and reporting - and to manage and develop the junior marketer. The channels: paid media, email, social, events and PR, SEO and content, with AI tools part of the team's standard working practice. WHAT YOU'LL OWN
- Own brand consistency - identity, guidelines and tone everywhere the brand appears.
- Plan and run events and PR - trade shows, press releases, media relations and coverage.
- Set the marketing strategy - channel mix, launch plans, budgets and KPIs; brief agencies and develop the team.
- Manage the marketing budget - allocate spend across channels and track CAC, ROAS and MER.
- Run paid social - plan, build and optimise Meta and TikTok campaigns against ROAS and CAC targets.
- Direct ad creative - concepts, hooks and structured creative testing.
- Run email and SMS in Klaviyo - campaigns, flows, templates, deliverability, list health and A/B testing.
- Run retention - keep depositors and customers engaged; reduce refunds and cancellations.
- Build and manage the AI workflows used for research, content, optimisation and reporting.
- Maintain the team's shared prompts and AI tool standards.
- Manage visibility in AI search - content, entities and schema structured so AI assistants cite the brand.
- Own measurement and reporting - GA4, Shopify, Klaviyo and ad platform data joined to explain results and guide spend.
- Set the copy standard - clear, on-brand writing for ads, email, web and social.
EDUCATION & EXPERIENCE
- A strong degree (2:1 or above) in marketing, business or a related field - or equivalent experience
- 8+ years in digital marketing for D2C or ecommerce brands - owning channels, budgets and revenue targets
The qualifications and years above are a guide, not a gate - exceptional candidates who can demonstrate the same level of ability will always be considered. WHAT YOU'LL BRING
- Google Ads - Search, Shopping / PMax and YouTube; keywords, feeds, bids and negatives
Information from public records, not immigration advice.