SOC 2020 · 1132
Marketing, sales and advertising directors
Immigration Rules Appendix Skilled Occupations from
Skilled Worker
Eligible
This occupation appears on Appendix Skilled Occupations.
Salary floor
£87,300
The going rate, £87,300, is the higher of the two.
Shortage lists
Not listed
This code is on neither the Immigration Salary List nor the Temporary Shortage List.
Salary the job must pay
A Skilled Worker job must pay at least the higher of the general threshold and the going rate for its occupation code.
Going rate (standard)
£87,300
General threshold
£41,700
Visa thresholds from
Minimum for this role
£87,300
Home Office going rates from
New entrants and some other cases can use 70% of the going rate, £61,100, subject to the lower general threshold of £33,400.
What this occupation actually pays
ONS Annual Survey of Hours and Earnings, full-time gross annual pay.
- UK pay for this occupation
- Going rate£87,300
- General threshold£41,700
View these figures as a table
| Percentile | Pay |
|---|---|
| 10th | £45,852 |
| 25th | £65,527 |
| 50th | £94,135 |
| 75th | £134,962 |
| Going rate | £87,300 |
| General threshold | £41,700 |
| Region | 10th | 25th | Median | 75th | 90th |
|---|---|---|---|---|---|
| UK 2025 | £45,852 | £65,527 | £94,135 | £134,962 | — |
| East 2025 | — | — | £94,393 | — | — |
| East Midlands 2025 | — | — | £77,868 | — | — |
| London 2025 | — | — | £114,014 | — | — |
| North West 2025 | — | — | £81,390 | — | — |
Job titles in this code
What the work involves
Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.
Typical tasks
liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives
discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products
defines target group for advertising campaigns and implements strategy through appropriate media planning work
conceives advertising campaigns to impart the desired product image in an effective and economical way
examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities
controls the recruitment and training of staff
stays abreast of changes in market trends and advertising rates
produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies
Entry routes and qualifications
Entry is generally via career progression from related occupations (e.g. marketing manager, advertising accounts manager, sales manager), although in practice most will hold a degree. Professional qualifications are also available and off and on-the-job training is possible. Entrants to professional qualifications from relevant bodies (such as the Chartered Institute of Marketing) require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.