ViiV Global Marketing Director, LAI Market Transformation

ViiV

Director,

LAMT

Strategy

&

Operations (12 Month Fixed Term Contract) ViiV Introduction We are a specialist pharmaceutical company 100% dedicated to developing medicines to treat and prevent HIV. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, our ambition is to end the HIV epidemic. As the pioneers in HIV innovation, we constantly look to push the boundaries of science to develop medicines that can change lives and give people more choice. Beyond our medicines, we are proud of our deep connection with the HIV community and work with partners to advance research and development, address HIV-related stigma, increase access to our medicines and provide funding and support to local community organisations to support their efforts in the HIV response. We are ViiV Healthcare. Here until HIV and AIDS are not.

Role

Overview:

The Global Director, Long-Acting Market Transformation (LAMT) Strategy & Operations will lead initiatives to enhance the understanding and adoption of long-acting agents in HIV treatment and prevention. This role will drive the transformation of the HIV treatment and prevention markets and lead LAI portfolio operations, ensuring streamlined communication, effective planning, and optimized performance management across initiatives. Additionally, the individual will champion the development and growth of the broader team, fostering a culture of collaboration across LA treatment and prevention teams and LAMT, continuous learning and capability-building to drive collective success. Key Responsibilities: Lead

development

and

execution

of

the

global

L AMT strategy

and

other

cross

LAI

brand

initiatives

to

accelerate

HCP

adoption

of LAIs. Lead the LAMT strategic and tactical planning process with input from global brand, medical, market access, government affairs, patient engagement, PCT/co-create markets and regional teams. Lead and inspire a high-performing global cross functional team, including marketing manager, medical affairs and agency partners, to deliver cohesive and impactful tactical plans. Prepare and lead the monthly x-functional LAMT Global Core team meeting, ensuring focus on high-priority topics for input and awareness, and tracking the delivery of workstreams vs plan. Translate emerging scientific and pharmacoeconomic data into differentiated, compelling value propositions for the LAI category. Develop and deploy targeted HCP content that encourages shared decision making and helps reset how success is defined in HIV treatment and prevention.