Senior Director, Digital Marketing
AvePoint UK Ltd. · London, United Kingdom · posted 35 days ago
Going rate £87,300UK median £94,135London £114,014
Occupation
1132Marketing, sales and advertising directors
Going rate for this occupation: £87,300 · UK median pay £94,135
Home Office going rates from
Where this salary sits
- UK pay for this occupation
- This role£143,683 to £193,132estimated · above the range ONS published
- Going rate£87,300
- UK median£94,135
View these figures as a table
| Percentile | Pay |
|---|---|
| 10th | £45,852 |
| 25th | £65,527 |
| 50th | £94,135 |
| 75th | £134,962 |
| Going rate | £87,300 |
| UK median | £94,135 |
Sponsorship
Sponsorship chance
Very high
- Licensed for Skilled Worker
- Occupation is eligible for Skilled Worker
- Estimated salary clears the going rate
On the public records we hold, sponsorship for this role looks likely: licensed for Skilled Worker, and occupation is eligible for Skilled Worker.
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The Opportunity
Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm.
As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance — from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front.
What You'll Own
Answer Engine Optimization (AEO) & GEO
Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.
Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams.
Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces.
Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy.
SEO Strategy & Organic Performance
Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage content — with direct ownership of Ahrefs (Brand Radar) and GA4 reporting.
Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs.
Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T.
Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model.
Paid Media & Performance Marketing
Oversee paid media investment across Google, LinkedIn, display, and programmatic — with direct accountability for MQL volume, cost per MQL (benchmark: $4K), and SAL conversion rates.
Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration from 6sense and Clearbit Reveal.
Partner with RevOps and Analytics to connect paid spend to pipeline attribution as the attribution model matures (Dreamdata evaluation in progress).
Information from public records, not immigration advice.