VP of Marketing
Prolific Academic Ltd · New York · posted 58 days ago
Going rate £87,300UK median £94,135
Home Office going rates from
Occupation
1132Marketing, sales and advertising directors
Going rate for this occupation: £87,300 · UK median pay £94,135
Home Office going rates from
Where this salary sits
- UK pay for this occupation
- This role£65,527 to £134,962estimated
- Going rate£87,300
- UK median£94,135
View these figures as a table
| Percentile | Pay |
|---|---|
| 10th | £45,852 |
| 25th | £65,527 |
| 50th | £94,135 |
| 75th | £134,962 |
| Going rate | £87,300 |
| UK median | £94,135 |
Sponsorship
Sponsorship chance
High
- Licensed for Skilled Worker
- Occupation is eligible for Skilled Worker
- Estimated salary is below the going rate
On the public records we hold, sponsorship for this role looks likely: licensed for Skilled Worker, and occupation is eligible for Skilled Worker.
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VP of Marketing
Prolific
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.
The role
This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem.
At a pivotal stage of growth, this is a hands-on leadership role. You’ll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue.
You’ll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem.
This role requires a balance of strategic thinking and execution: someone who can operate at a high level while also rolling up their sleeves to build, test, and scale what works.
What you’ll be doing in the role
Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth
Build, restructure, and scale the marketing organisation, including team design and operating model
Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI
Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations
Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape
Partner closely with sales to strengthen sales enablement and land-and-expand motions
Drive cross-functional go-to-market execution, including launches and expansion into new customer segments
Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders
What you’ll bring to the role
10+ years leading and scaling marketing in high-growth tech or scale-up environments
Information from public records, not immigration advice.