SOC 2020 · 3554
Advertising and marketing associate professionals
Immigration Rules Appendix Skilled Occupations from
Skilled Worker
Shortage list only
Below the usual skill level, but listed.
Salary floor
£41,700
The general threshold, £41,700, is the higher of the two.
Shortage lists
Temporary Shortage List
Listed roles carry their own restrictions — check GOV.UK.
Shortage list conditions
Temporary Shortage List: all jobs in this code. Certificate of sponsorship must be issued before 31 Dec 2026.
Shortage-list jobs are below the usual skill level, so employers face restrictions such as no dependants and no salary discount. Check GOV.UK for the current conditions.
Salary the job must pay
A Skilled Worker job must pay at least the higher of the general threshold and the going rate for its occupation code.
Going rate (standard)
£33,400
General threshold
£41,700
Visa thresholds from
Minimum for this role
£41,700
Home Office going rates from
New entrants and some other cases can use 70% of the going rate, £33,400, subject to the lower general threshold of £33,400.
What this occupation actually pays
ONS Annual Survey of Hours and Earnings, full-time gross annual pay.
- UK pay for this occupation
- Going rate£33,400
- General threshold£41,700
View these figures as a table
| Percentile | Pay |
|---|---|
| 10th | £24,033 |
| 25th | £27,373 |
| 50th | £33,412 |
| 75th | £41,521 |
| Going rate | £33,400 |
| General threshold | £41,700 |
| Region | 10th | 25th | Median | 75th | 90th |
|---|---|---|---|---|---|
| UK 2025 | £24,033 | £27,373 | £33,412 | £41,521 | — |
| East 2025 | — | — | £35,758 | — | — |
| East Midlands 2025 | — | — | £33,938 | — | — |
| London 2025 | — | — | £36,870 | — | — |
| North East 2025 | — | — |
Job titles in this code
What the work involves
Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
Typical tasks
discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements
collates and interprets findings of market research and presents results to clients
through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc
develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client
briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications
Entry routes and qualifications
There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.