SOC 2020 · 2494
Advertising accounts managers and creative directors
Immigration Rules Appendix Skilled Occupations from
Skilled Worker
Eligible
This occupation appears on Appendix Skilled Occupations.
Salary floor
£46,000
The going rate, £46,000, is the higher of the two.
Shortage lists
Not listed
This code is on neither the Immigration Salary List nor the Temporary Shortage List.
Salary the job must pay
A Skilled Worker job must pay at least the higher of the general threshold and the going rate for its occupation code.
Going rate (standard)
£46,000
General threshold
£41,700
Visa thresholds from
Minimum for this role
£46,000
Home Office going rates from
New entrants and some other cases can use 70% of the going rate, £33,400, subject to the lower general threshold of £33,400.
What this occupation actually pays
ONS Annual Survey of Hours and Earnings, full-time gross annual pay.
- UK pay for this occupation
- Going rate£46,000
- General threshold£41,700
View these figures as a table
| Percentile | Pay |
|---|---|
| 10th | £31,340 |
| 25th | £39,676 |
| 50th | £48,977 |
| 75th | £65,132 |
| Going rate | £46,000 |
| General threshold | £41,700 |
| Region | 10th | 25th | Median | 75th | 90th |
|---|---|---|---|---|---|
| UK 2025 | £31,340 | £39,676 | £48,977 | £65,132 | — |
| East Midlands 2025 | — | — | £42,254 | — | — |
| London 2025 | — | — | £54,055 | — | — |
| Scotland 2025 | — | — | £37,048 | — | — |
| South East 2025 | — | — | £50,894 | — | — |
| South West 2025 |
Job titles in this code
What the work involves
Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.
Typical tasks
liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media
conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising
reviews and revises campaign in light of sales figures, surveys, etc.
stays abreast of changes in media, readership or viewing figures and advertising rates
arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation
Entry routes and qualifications
Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off and on-the-job training is provided.