SOC 2020 · 1133
Public relations and communications directors
Immigration Rules Appendix Skilled Occupations from
Skilled Worker
Eligible
This occupation appears on Appendix Skilled Occupations.
Salary floor
£77,200
The going rate, £77,200, is the higher of the two.
Shortage lists
Not listed
This code is on neither the Immigration Salary List nor the Temporary Shortage List.
Salary the job must pay
A Skilled Worker job must pay at least the higher of the general threshold and the going rate for its occupation code.
Going rate (standard)
£77,200
General threshold
£41,700
Visa thresholds from
Minimum for this role
£77,200
Home Office going rates from
New entrants and some other cases can use 70% of the going rate, £54,000, subject to the lower general threshold of £33,400.
What this occupation actually pays
ONS Annual Survey of Hours and Earnings, full-time gross annual pay.
- UK pay for this occupation
- Going rate£77,200
- General threshold£41,700
View these figures as a table
| Percentile | Pay |
|---|---|
| 25th | £59,788 |
| 50th | £72,887 |
| Going rate | £77,200 |
| General threshold | £41,700 |
| Region | 10th | 25th | Median | 75th | 90th |
|---|---|---|---|---|---|
| UK 2025 | — | £59,788 | £72,887 | — | — |
| East 2025 | — | — | £61,332 | — | — |
| London 2025 | — | — | £81,653 | — | — |
Job titles in this code
What the work involves
Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.
Typical tasks
develops and reviews the public relations policy and direction of an organisation
directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm
liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media
reviews and revises campaign strategy and takes appropriate corrective measures if necessary
stays abreast of changes in media, readership or viewing figures
directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation
Entry routes and qualifications
Entry is generally via career progression from related occupations (e.g. communications officer, public relations officer) and although there are no pre-set entry standards, in practice most communications and public relations directors hold a degree. Off and on-the-job training is provided.