Senior Data Analyst - Content

About 9fin 9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion. Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets. Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide. What you’ll work on You'll be embedded with our content team, working directly with editors to turn engagement and coverage data into the decisions that shape what we publish. Sitting within the analytics team alongside our analysts and analytics engineers, you'll own content analytics end-to-end, from instrumentation through to the insight that changes editorial strategy. Build engagement measurement beyond readership. Define and instrument the signals that reveal an article's true value; time on page, scroll depth, click-through. Separate genuine engagement from passing interest. Build tag-effectiveness analysis and LLM-based content classification so editors can see what actually resonates. Measure core and public audiences. Quantify engagement for our core subscriber base (client value) and broader public reach (demand generation), across content, social and video. Power data-driven coverage prioritisation. Surface the highest-attention companies and situations so editorial resource hits the most contentious, market-moving stories. Track competitive coverage and story attribution. Monitor coverage gaps, timeliness and accuracy versus competitors, and attribute market-moving stories to 9fin. Explain what's moving the numbers. Diagnose spike drivers and build reproducible analysis frameworks rather than one-off dashboards. Own content datasets and the semantic layer. Author dbt models on BigQuery and own the Omni semantic layer so the newsroom gets fast, trustworthy, self-serve answers. Be the embedded analytical partner to the newsroom. Work directly with editors, translating content questions into analysis that shapes editorial strategy and helps us build a better distressed product than the competition. About You You're a senior, hands-on individual contributor with real technical depth who's excited to sit inside a newsroom and use data to shape what gets covered and how. Proven analytics experience , ideally in media, B2B SaaS or fintech, owning analysis end-to-end and driving real decisions. Expert SQL for complex analysis , optimisation and reusable datasets. dbt & a cloud data warehouse (BigQuery, Snowflake or similar) — commercial experience building production models, tests and docs. Modern BI with an integrated semantic layer