Head of Sales - Betting & Gaming Media (Europe)
Genius Sports UK Ltd · London, England, United Kingdom · posted 3 days ago
Going rate £55,200UK median £57,625London £66,711
Occupation
3556Sales accounts and business development managers
Going rate for this occupation: £55,200 · UK median pay £57,625
Home Office going rates from
Where this salary sits
- UK pay for this occupation
- This role£81,974 to £123,823estimated
- Going rate£55,200
- UK median£57,625
View these figures as a table
| Percentile | Pay |
|---|---|
| 10th | £32,651 |
| 25th | £43,049 |
| 50th | £57,625 |
| 75th | £79,598 |
| 90th | £106,958 |
| Going rate | £55,200 |
| UK median | £57,625 |
Sponsorship
Sponsorship chance
Very high
- Licensed for Skilled Worker
- Occupation is eligible for Skilled Worker
- Estimated salary clears the going rate
On the public records we hold, sponsorship for this role looks likely: licensed for Skilled Worker, and occupation is eligible for Skilled Worker.
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By bringing together next-gen programmatic media buying services, official live sports data, and deep fan and casino player intelligence, Genius Sports iGaming division powers a new era of betting and gaming advertising, where real-time moments, proprietary data, and curated inventory drive measurable outcomes for sportsbook and iGaming businesses. Learn more at geniussports.com.
THE ROLE:
We are seeking a Head of Sales – Betting & Gaming media to drive direct commercial relationships with iGaming operators, sportsbooks across Europe plus their agencies (if applicable) and manage a small team of new business sales representatives. This is a senior, hunter-led role with management responsibility, focused on driving new business growth and owning the full revenue cycle, senior client relationships, and the closure of complex, high-value programmatic deals.
This role requires deep programmatic expertise, strong understanding of sportsbook and iGaming marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes.
WHAT YOU’LL DO
Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and iGaming operators in Europe, selling both managed service programmatic solutions and Deal ID-based buying.
Act as the senior commercial relationship owner with relevant C-level, Director, and Head-of-Marketing stakeholders on the operator side.
Develop and execute strategic account plans aligned to yours and your team’s new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
Own and execute end-to-end sales cycles across display, digital video CTV, in-app, and DOOH, from strategy through to deal execution.
Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the benefits of using Genius Sports’ proprietary data and real-time sports signals for their Programmatic media activations.
Partner closely with Genius’s Product, Trading, Marketing, and Customer Success teams to shape betting and gaming-specific advertiser solutions.
Own yours and your teams pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.
Stay ahead of European betting and gaming market dynamics, including regulatory considerations and competitive offerings.
Information from public records, not immigration advice.